The Gold Company

Welcome to The Gold Company

Unlock Instant Value from Your Precious Valuables.

Where turning your unwanted gold, jewellery, and luxury items into swift, substantial cash is effortless, and empowering.

Get a quick quote

Best Price Guarantee

We will beat written quote from another licensed buyer, we’ll match it — or beat it. No games. No excuses.

Same-Day Appointment

Choose Durban North or Glenwood. Walk-ins welcome, but appointments guarantee speed.

Private Valuation

Our experts use XRF spectrometers and live market feeds to give you a precise, transparent offer.

Get Paid Instantly

Accept the offer? Receive EFT or cash,while you wait. No delays. No surprises.

Your Trusted Jewellery Exchange Partner

As South Africa’s trusted partner with over 25 years of experience, we specialise in appraising and purchasing everything from fine gold pieces and sparkling diamonds to elegant watches and rare coins. Our cutting-edge valuation tools and live market analysis ensure you walk away with the maximum payout—guaranteed.

In a world of uncertainty, we deliver certainty:

Fair deals. Zero hassle. Unparalleled security.

Whether you’re clearing out a single heirloom or liquidating an entire estate, our expert team makes every transaction seamless, secure, and rewarding.

What We Buy?
A World of Valuables Awaits

We celebrate the worth in every piece you bring us. Our comprehensive buying services include: Jewellery, Coins and Collectibles, Luxury Timepieces.

No item is too small or too grand. From everyday earrings to estate collections, we provide expert, no-obligation appraisals using real-time global pricing data.

Gold, platinum, silver, and diamonds – tarnished, broken, or timeless.

Krugerrands, sovereigns, gold bars, and other numismatic treasures.

High-end watches from Rolex to Omega, in any condition.

The Seamless Selling Journey: From Quote to Cash in Minutes

Get Your Free Quote

Snap a photo and submit via our online form, or chat with us on WhatsApp or phone for an instant estimate.

Book Your Slot

Secure a same-day appointment at your nearest secure branch.

Expert Valuation

In a private session, our specialists use advanced spectrometers and live market feeds to deliver a precise, impartial offer.

Accept & Receive

Love the deal? Get paid on the spot - via instant bank transfer while you wait.

It’s that straightforward. No jargon. No delays. Just results.

Ready to Transform Your Valuables?

Our team has the courage, scale, passion, diversity, and resourcefulness that promise wherever and however the world needs it. We show up not just to buy gold — but to stand beside you in moments of change, offering clarity when things feel uncertain, and dignity when letting go is hard. Every appraisal is a quiet act of respect. Every payout, a step toward your next chapter.

Call Us Now

+27 71 900 5100